Whatever Aamir Khan does is as big as the amount of box office moolah as his films rake in. The Star Plus Nayi Soch campaign which he has done for women empowerment is said to have cost a whopping Rs.100 crore, spent by the channel.
Buzz is that it was at Aamir’s instructions and as per his marketing strategy that the channel spent so much on hoardings across India, big cities and small towns and promos across the network, apart from print and digital ads.
The ad has struck the right cord across crores of people across the country so the strategy appears to have paid off. Why not? After his last release Dangal which earned almost Rs. 400 crore at the Box Office, Aamir knows the best.
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