Bollywood movie Phillauri starring Anushka Sharma and Diljit Dosanjh opened to a lukewarm response and is expected to make an average collection at the domestic box office on the first day.
Phillauri is one of the most-hyped Hindi movies of 2017. Anushka Sharma, who has also produced the movie, has heavily promoted the flick. The movie was released in around 1,000 cinema halls across India today, but had poor advance booking for its opening day. Trade experts predicted the film would start on a good note.
But Phillauri debuted to a lackluster response with its average occupancy reaching just 20 percent in the morning shows. The movie witnessed good footfalls in Delhi, Punjab, UP and other northern territories, where Diljit Dosanjh is popular.
The Anshai Lal directorial has already raked in 12 crores from its satellite and music rights. The makers credit this to “controlled costs and recovery” of the movie, which has been made on a budget of Rs 21 crore, including marketing and distribution, read a statement from Fox Star Studios. Looking at the film’s opening trend, one is expecting, the film to make a lifetime collection in the range of 30 crores or even little more, if the word of mouth stays strong.
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